“Who can find a virtuous woman? For her price is far above rubies.” KJV
What does the word “virtuous” mean? According to the Merriam-Webster dictionary, it means having or showing high moral standards.
What are the standards that you’ve set in your business? Have you ever thought about that aspect? In designing your business, you do a business plan, right? In that plan, where does God fit in? Is He merely mentioned in the executive summary, or does He flow throughout the entire plan?
A standard is a level that you’re looking to attain. So now the deeper question is: where are you looking to get to? A ROI of 45%? Hmm, maybe you’re looking to get that new house you were praying about a mile outside of town?
When setting standards for your business, there is nothing wrong with setting physical objectives and goals, but also set spirituals ones. Desire to build your brand spiritually.
The scripture says that her price is far above rubies. A ruby is considered to be an extremely expensive gemstone. In biblical times, they represented wealth and power. So, for a quality cut ruby, be expected to shell out a good $15,000. And that’s just for one! And did you know that authentic rubies are rare to find? Yes, the authentic 100-percent ruby is rare to find.
Symbolically throughout biblical history, rubies symbolized God’s judgment, mercy, and righteousness.
So, what standards in your business’ industry is rare to find? And how would having that rarity shine the light on God and bring others closer to Him through your business?
What standard would you set for your business that many would pay good money just to have it? What is a must-have for your business?
Comparisons to rubies are mentioned six times in the bible. This gem is seen as very precious and valuable and is referenced to women as well as wisdom and knowledge.
In running your business, it should be considered as precious and valuable – not only in the services you offer, but also in the institution itself. One thing about a business, is it is more than just making money and having freedom. It is about providing something for someone else, that without having it, they would be lacking it.
What is the spiritual “price tag” that you’ve placed on your business and brand? When people come to you, are they viewing not only your products or services – but also you – as valuable? Are you rare and a must-have?
Seek to be virtuous. Structure in your business plan to have standards that are rare, yet precious and highly valuable that no one can do without.
*From my upcoming 2-book It's God's Business series entitled, "Doing Business As Unusual: Proverbs 31 Study Guide for Women Entrepreneurs."